7 Web Design Trends of 2015
Mainstream web design has always been about a growing influx of fresh ideas. Modern creative agencies are working in smart ways to turn imaginations into reality and this has been greatly helped by the integration of new tools for web design. Every year, design trends are changing and there is a compelling shift towards virtual reality.
Be it shopping portals or gaming websites, end users are supporting ideas that present more opportunities to interact and be a part of the digital process. In 2015, websites are turning towards cool navigation features and richer media content. Now, Responsiveness is also a key factor defining website design. Here are the 7 design trends that are expected to flourish in 2015:
1. SVG Delight
The digital technology today has enabled designers to look beyond static presentations while incorporating unique engaging user experience. Using the SVG vector format, designers can create crisp assets that automatically adapt to any screen size without compromising on the quality. SVG elements can bring alive any website that uses it and several leading brands have already adopted this trend.
2. RWD (Responsive web design)
2015 has demanded high focus on website responsiveness. With smart phone and tablet users gradually claiming the majority over traditional desktop users, designers don’t have an alternative to provide a seamless experience across all channels.
3. Dynamic and Rich Backgrounds
Several brands have been using a single large picture background as a landing page to their website for some time now. But in 2015, we are seeing a greater inclination towards this trend. Today, multiplexes host more movies in 3D that they ever before. This only shows the end users adoption towards three dimensional graphics. Consequently, website design today are not only using high quality single images as their page background but some have also incorporated HD quality videos.
The quality of a website today is gauged by the interactivity it integrates. User experience is aiming at a more memorable and enjoyable experience apart from providing the end users with the information and content they require. UX also leads to an emotional impact and defines re-visits and information sharing.
5. Big, Bold and Beautiful
Design topography has become an important element in web marketing. The bigger and bolder the message, the more likely it is to get the desired attention. Web designers in 2015 will be going for bigger and creative fonts dominating the landing pages.
6. Ghost Buttons
A minimalist and simplistic look has always been a thumb rule for web designers. But how do you provide all the tabs/links to navigate to other pages of the website? Host buttons and hover animation has been a preferred solution to this problem. They don’t just help create a subtle experience but also add unique interactivity to the website.
7. Scrolling In and Clicking Out
The increased use of mobile has introduced a habit of scrolling. Today, scrolling has replaced clicks, wherein the end user can have the preview of the entire website in the landing page itself. Consequently, the website home pages made in 2015 would be longer in size.
See any other website design trends worth noticing? Do write in to us and let us know.