Ecommerce Website Design and 5 Ways to Enhance Security
Ecommerce website design continues to lead against retail sales. Businesses have been challenged by the increasingly competitive marketplace and consequently have integrated a variety of services and by design, across the realm of information sharing, customization, mobile access, payment gateways, shipping and customer care. Today, the exponential growth of the industry has led to the implementation and design of higher security measures to prevent fraud. With such large volume of information dealt with every day, it is easy to lose focus on the security aspect when thinking of ecommerce website design.
Consumers don’t give a second thought while providing confidential information like credit card details, birth dates and home addresses when making a purchase from familiar ecommerce websites over the web. Put into the wrong hands, this information could lead to disastrous consequences. Hackers and cyber criminals are constantly sniffing for loopholes and if there are any cases of fraud, both the customer and the ecommerce website owner are responsible. If you are not looking to take a chance with your personal information, here are some tips that will help you shop securely.
1. Share with caution on a website
Share only what is absolutely required. Sellers create and design forms that ask for irrelevant details but as a consumer, you should only fill out fields that are marked important/mandatory. This should help improve your shopping anonymity.
If you have a digital wallet, it is always recommended not to share the wallet information with anyone. Don’t let a stranger use your device and if needed, do it under supervision. Today, most online shoppers use mobile devices to search for products and make purchases. Ensure that your mobile device doesn’t store sensitive information like banking account numbers, social security numbers and other relevant personal details. Also, never make an online transaction when using an unsecured/open network.
2. Check the URL of a website
URLs that lead to payment gateways need to be completely secured. You should be looking out for an ‘https’ instead of the normal ‘http’ attached to normal websites. Https or encrypted websites transfer information securely using encrypting algorithms that can only be de-encrypted by the banking servers. Also, be cautious before you open links that have come through email marketing ads and social media shares. This is very important during an ecommerce website design process.
3. Research the legitimacy of a website
A legitimate ecommerce website will always have valid information in the ‘about us’ and ‘contact us’ pages. You might also want to make a call to the customer care number provided to verify its existence. Most companies today also present themselves on social media. Try searching for the concerned brand’s page on Facebook or Twitter.
4. Credit cards against debit cards
Paying via credit cards is actually asking for a loan from the credit card company for the purchase. On the other hand, paying through debit cards is paying directly from your bank account. Any processing error and extra charges can be easily caught on a credit card statement, but it would be too late to detect fraud after having used a debit card.
5. Protect your online identity
The most precious thing in the modern world, an online identity can be easily extended and shared. With websites asking for Facebook login and newsletter subscriptions, you are only allowing your identity to be shared. Always trust yourself and nobody else on the internet. Only share information if it is absolutely necessary when shopping on an ecommerce site.