June 2009

ecommerce solutions

Apple’s iPhone led the way to providing a user friendly shopping experience on a small mobile device. This included being able to locate products, compare prices of products, and buy products. Because Apple’s iPhone appealed primarily to a 15-35 year old demographic, this led to a pattern of increased usage by “younger” people to “mobile shop.” An article from USA Today, titled Shop By Phone Gets New Meaning, confirmed these findings. And here is another article, First Data’s McCarthy Examines MCommerce Trends, from industry experts Mobile Banker, August 2008, which speaks to why they believe that “…everything is in place…finally…” …

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