October 2013

Google Hummingbird Update

Google Hummingbird Update. With Google Hummingbird Update, the goal behind “Hummingbird,” Google’s first comprehensive overhaul of the firm’s search algorithm in a dozen years, can be summed up in a single sentence: Provide better, more complete answers to increasingly complex search questions. But what does that mean, exactly?  To answer this question, let’s take a quick look at life in the search engine world before and after Hummingbird. Before the recent algorithm overhaul, Google searches used Boolean algebra to match information with keywords typed in by searchers.  This technique worked reasonably well in the pre-mobile world, which was dominated by …

Continue Reading