5 Common Mistakes with Ecommerce Web Design
Ecommerce web design presents a great deal of opportunities for businesses, but the process of coming up with a successful website is not as easy as it seems. Further, every website is built and managed differently. The success of your ecommerce web design depends a lot on how the platform has been designed at the base level and what technologies and tools have been used to customize it. Irrespective of this, some common mistakes need to be avoided at all costs. Let’s look at what these are:
- Inadequate Visitor Analysis
The rush and excitement of setting up a new online platform makes several ecommerce startups fail to realize the importance of visitor analysis. However, for successful brands, it is one of the foremost elements to focus on. Data and statistics of customer behavior can give you vital feedback for designing your website and tools. Not to forget, this analysis needs to be frequently monitored and updated based on the market demands and customer preferences.
- Inadequate Competitor Analysis
Regardless of being a startup or an already established brand, competitor analysis can give you vital information for your success. Not only would you need to stand up to the competition but also come up with some form of competitive edge over the others.
- Lack of Testing
Website testing is a very important phase to be completed before the website goes live. However, most ecommerce responsive sites are released without proper testing. The reasons may be limited resources or lack of experience, but it affects the business goals. Websites need to be tested for compatibility, security and performance. Several testing tools are available at the webmasters disposal to minimize the risk.
- Slow Loading Pages
Ecommerce websites, by default include heavy content in the form of high quality images, videos, and a lot of textual content. However, the heavier a web page, the more time it takes to load and this has been one of the reasons for many visitors to switch over to a competing business. Page rendering is essential to make sure that visitors/customers have a comfortable web experience and get quick access to the content they are looking for.
- Careless Responsive Designing
Presently, technological innovations have caused mobile devices to be at the center of every business operation. A modern ecommerce website needs to be compatible with all types of devices and screen sizes. Responsiveness is the key but many startups fail to reach a balance between smaller screens and content quantity. Many designers try to adjust the content arrangement by hiding content according to the screen of the end user. However, this not only makes the information look inadequate but also jumbles it up. With 90% of customers using mobile devices for ecommerce purchases, it’s time for all you ecommerce web owners to be more focused on responsive website designing.
With Flashwebz, creating a highly rewarding ecommerce web design for your business can now be entirely possible. Call us and we will be happy to discuss further.